Apple’s Mean Streak Could Bite Back.

According to CNET and ZDNet Asia Apple’s mean streak could bite back. The biggest non-iPhone 4g topic involving Apple currently is the Apple HTML5 vs Adobe Flash conflict. Anyone that owns and iPod Touch, iPhone, or iPad know’s how Apple markets great browsers or a “magical” experience, when browsing yet you lose half the internet do to Apple pushing out Adobe and Flash. Currently the United States Federal Trade Commission and the United States Department of Justice are looking at Apple to see if there practices of cracking down on everything from their app store to the future use of the iAd platform in OS4 to gather user information, is squeezing out competitors.

How could controlling your platform be bad? For example Apple forces app code to be written different from the standard, they changed the app language “Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS Web Kit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).” This means that these app’s can not run on other platforms, the code must be rewritten for let’s say a cooking app on the iPhone if you want it to work on your Sprint Evo (Android) device.

What does iAd have to do with it? Well the US agencies mentioned earlier have a problem with how the app collects data on the user and how Apple could use it to gain the upper hand. According to The Wall Street Journal, Apple’s agreement with developers will make it impossible for analytical data to be transferred from their app’s. This is unfair to other competitors This makes it so that competitors can not find out how they should target their customers. So you can see why the Federal Trade Commission could have a problem with this. But I think I can see why Apple did this. With Apple holding all the data, they could than sell it off to their competitors and make some big bucks.

For more information please read the ZDNet Asia post. I will update this topic as I have time to check other sources and as more information becomes available.

~Zephaniah Washington
AGRS Administrator

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