Adobe and Apple Love?

With all the news recently how Apple has been becoming “big brother” and the HTML 5 vs Flash Apple/Adobe war, could there be love in the air? Today in the NY Times Adobe pulled out a new weapon in the war, taking a line from the Beatles “All you need is love” they published the We Love Apple, the first in a possible better stance campaign. They proceeded to list why they love Apple, developers, and the Internet. “We love, creativity, We love innovation, We love apps, We love the web” But I said this was a weapon, all this sounds nice, well to quote the PC World post “here comes the knife”. Adobe said “What we don’t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.”, that related back to fears that Apple is becoming “big brother”, so Adobe is playing the heart in this campaign to get people to see past Steve Jobs’ “Anti Flash” fury letter, and win back the people who fell for it. In addition to posting the We [heart] Apple campaign in America’s largest news paper the NY Times, they posted an open letter on their website entitled “Our thoughts on open markets” this is clearly a jab at “Thoughts on Flash” by Apple CEO Steve Jobs. Adobe focuses on the ideals of openness and innovation (sounds Androidish to me). “When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors”. It will be interesting to observe how the two software giants battle it out, or don’t battle it out, it is not strange for Apple to just let things go, that and they are facing and anti-trust investigation by the US government right now. For more information and my sources please visit PC World.

~Zephaniah Washington
AGRS Administrator

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